News for 'Building Brand'

Byju's to lay off 2,500 staffers, targets profitability by March

Byju's to lay off 2,500 staffers, targets profitability by March

Rediff.com13 Oct 2022

Edtech giant Byju's is set to lay off nearly 2,500, or 5 per cent, of its employees as part of an "optimisation" plan. The move by India's most valuable start-up comes amid a funding winter and steep losses. "To avoid redundancies and duplication of roles, and by leveraging technology better, around 5 per cent of Byju's 50,000-strong workforce is expected to be rationalised across product, content, media, and technology teams in a phased manner," said the company in a statement. In June, Byju's laid off about 600 employees at its group companies -WhiteHat Jr and Toppr.

What Googly Will Modi Bowl in 2024?

What Googly Will Modi Bowl in 2024?

Rediff.com6 Apr 2023

It is not unlikely that ahead of the Lok Sabha elections, the BJP government comes up with more imaginative schemes aimed at constituency-building. The party under Modi's leadership has a more modern thinking in such matters unlike its rivals, which are still steeped only in ideology, points out N Sathiya Moorthy.

Happy that ITC diversified: Deveshwar

Happy that ITC diversified: Deveshwar

Rediff.com30 Jul 2014

In 1996 there was opposition from a section of the shareholders when the company wanted to diversify.

What Google Says About CCI Orders

What Google Says About CCI Orders

Rediff.com14 Jan 2023

Google said safety, affordability and expanded use cases for the next wave of users will be the pillars to get the next 700 million users online.

Branding vada pav: How Dheeraj Gupta built Jumbo King

Branding vada pav: How Dheeraj Gupta built Jumbo King

Rediff.com26 Apr 2015

Jumbo King is profitable from the beginning and is growing upwards of 35 per cent annually.

AIADMK-BJP Snipe At Each Other

AIADMK-BJP Snipe At Each Other

Rediff.com26 May 2023

The BJP and the AIADMK are unable to sort out ideological differences, observes N Sathiya Moorthy.

Time For Congress To Split Up?

Time For Congress To Split Up?

Rediff.com3 Jun 2022

If it splits now, who takes what away and leaves what behind? asks Shekhar Gupta.

Why Shibani Is Crazy About Sneakers

Why Shibani Is Crazy About Sneakers

Rediff.com23 Mar 2022

How Shibani Bhagat plans to rewrite the rules of the Indian sneaker business.

Sengol And The BJP's Election 2024 Plan

Sengol And The BJP's Election 2024 Plan

Rediff.com6 Jun 2023

The BJP seems wanting to return to a 'Tamil Hindutva' agenda for elections in Tamil Nadu, explains N Sathiya Moorthy.

Olympic champ Neeraj turns angel investor

Olympic champ Neeraj turns angel investor

Rediff.com6 Jan 2022

The company, which claims to have an annual revenue rate of US$7 million and is targeting to touch US$35 million in 2022, will also be investing in creator growth and monetisation opportunities.

Beauty takes natural turn, demand for ayurveda products soars in India

Beauty takes natural turn, demand for ayurveda products soars in India

Rediff.com16 Jan 2022

Immunity boosting foods and drinks. Sustainable fashion. Beauty products with natural ingredients. There was always a market for these, and the pandemic has only made it bigger. Within beauty, brands have recorded a greater demand for ayurveda products.

Biocon Biologics Plan Molecule Launch Every 1-2 Years

Biocon Biologics Plan Molecule Launch Every 1-2 Years

Rediff.com17 Aug 2022

'The tie-up with Serum Institute Life Sciences brings to the table their strengths in manufacturing and also their vaccine portfolio.'

Tata launches long-awaited super app Neu, joins ecommerce battle

Tata launches long-awaited super app Neu, joins ecommerce battle

Rediff.com7 Apr 2022

The Tata group on Thursday launched its super app, Tata Neu, bringing all its brands in one platform as it seeks to play a major role in the Indian ecommerce space currently dominated by the likes of Amazon and Flipkart.

Top 5 reasons to build a rewarding career in digital marketing

Top 5 reasons to build a rewarding career in digital marketing

Rediff.com23 Jun 2015

Here's why a career in digital marketing in 2015 will be very lucrative.

Now, Godrej locks its history in Amar Chitra Katha

Now, Godrej locks its history in Amar Chitra Katha

Rediff.com15 May 2022

It is not the first time the history of the Godrej family is being written. In its centenary year in 1997, film journalist and former editor of Filmfare and Screen B K Karanjia had, at the behest of the industrial family, penned a voluminous two-part history, tracing their trials and tribulations since 1897. So, what made the family want to tell its story again 25 years later? And not through another book, but through a completely different medium?

FMCG players' 2022 gameplan: Go digital!

FMCG players' 2022 gameplan: Go digital!

Rediff.com22 Dec 2021

With a revival in demand and consumption, FMCG companies are looking forward to 2022 with positivity and hopes of sustaining a healthy growth trend across both rural and urban markets while gearing up to cater to the ever-increasing digitally active consumers and tackle the challenge of higher commodity prices. Health and wellness and convenience are going to remain key trends and FMCG companies are strengthening their core brands, driving premiumisation across their portfolios with targeted innovations as consumers are gravitating towards trusted brands looking for quality, purity and hygiene, in continuation of the trend that started since the pandemic last year. FMCG makers are accelerating digitalisation and are investing in building capability in e-commerce and Direct-to-Consumer channels, identifying it as a key vector of their growth as the threat of a possible third wave is still not away.

A Beginner's Guide To K-Drama

A Beginner's Guide To K-Drama

Rediff.com25 Apr 2023

It's addictive. It's entertaining. It's gorgeous. Once bitten by the K-drama bug, there's no going back.

ASK KOMAL: Must Dry Fruits Be Soaked Before Eating?

ASK KOMAL: Must Dry Fruits Be Soaked Before Eating?

Rediff.com27 Sep 2022

The nutritional value and flavour of dry fruits increases when they are soaked for a few hours, says Nutritionist Komal Jethmalani.

Tax survey at BBC offices: UK govt 'closely monitoring' situation

Tax survey at BBC offices: UK govt 'closely monitoring' situation

Rediff.com15 Feb 2023

While there has been no official statement related to the action, British government sources said they are 'closely monitoring reports of tax surveys conducted at the offices of the BBC in India'.

HDFC Bank inks pact with Paytm to ramp up credit card issuance

HDFC Bank inks pact with Paytm to ramp up credit card issuance

Rediff.com20 Sep 2021

Looking to regain lost ground in the credit cards segment, HDFC Bank on Monday announced a tie-up with leading payments company Paytm to start selling co-branded plastics before the onset of the festive season. The credit cards will be powered by Visa and will include offerings targeted at millennials, business owners and merchants, an official statement said. Paytm has a reach of over 330 million consumers and 21 million merchants, while HDFC Bank has over 5 million debit, credit and prepaid cards, and serves 2 million merchants through its offerings.

Time For Sonia To Give Up Her Son Love

Time For Sonia To Give Up Her Son Love

Rediff.com17 May 2022

For the Congress' revival, the eclipse of the Gandhis is absolutely necessary, asserts Virendra Kapoor.

How Ravi Jaipuria is building a Rs 20,000 crore empire

How Ravi Jaipuria is building a Rs 20,000 crore empire

Rediff.com28 Nov 2014

He has drawn fresh strategies to take his businesses to the next level.

Chandrasekaran on how Tata Consumer plans to be a formidable FMCG player

Chandrasekaran on how Tata Consumer plans to be a formidable FMCG player

Rediff.com2 Jun 2021

The Tata group firm has enhanced its product portfolio through "targeted acquisitions" as it aspires to be a formidable player in the FMCG category, said Chandrasekaran, who is also the chairman of Tata Sons. Besides, it has stepped up the pace of innovation across markets in line with consumer trends such as health and wellness and convenience, he said in his message to shareholders in the latest annual report of TCPL.

Few Takers For Sub-Rs 10k Smartphones

Few Takers For Sub-Rs 10k Smartphones

Rediff.com23 Mar 2023

As many as 37 per cent of smartphones sold in India in 2022 cost Rs 15,000 or more.

Despite anti-China sentiments will Vivo manage to keep ringing?

Despite anti-China sentiments will Vivo manage to keep ringing?

Rediff.com24 Jun 2020

As campaigns against Chinese brands intensify and the virus keeps people indoors, Vivo plays it slow with a digital-first launch plan.

100 ASI sites to be lit up as India takes over as G20 president

100 ASI sites to be lit up as India takes over as G20 president

Rediff.com30 Nov 2022

Hundred centrally-protected monuments, including UNESCO world heritage sites spread across the country, will be lit up for a week and bear the G20 logo starting December 1 when India will assume the Presidency of influential group, officials said on Wednesday.

Ant-Man And The Wasp: Quantumania Review: Filler Marvel Episode

Ant-Man And The Wasp: Quantumania Review: Filler Marvel Episode

Rediff.com17 Feb 2023

Ant-Man and the Wasp: Quantumania falls short of the signature Marvel magic, says Mayur Sanap

When advertising created celebrities

When advertising created celebrities

Rediff.com19 Sep 2019

Sasha Chhetri, the Airtel 4G girl, is a better known face across India than most Bollywood starlets, says ad guru Sandeep Goyal.

Reliance Retail to run 7-Eleven convenience stores in India

Reliance Retail to run 7-Eleven convenience stores in India

Rediff.com7 Oct 2021

Reliance Retail Ventures Limited (RRVL) on Thursday said it has entered into a Master Franchise agreement with 7-Eleven to run convenience stores in India. The first 7-Eleven store is set to open on Saturday, in Andheri East, Mumbai, RRVL, the retail arm of Reliance Industries Ltd, said. "RRVL, through its wholly-owned subsidiary, 7-India Convenience Retail Limited, has entered into a master franchise agreement with 7-Eleven, Inc (SEI) for the launch of 7-Eleven convenience stores in India," said a joint statement.

How to build a great office culture

How to build a great office culture

Rediff.com30 Oct 2015

Make sure that people work hard together not against each other.

Paytm investors not in a hurry to sell

Paytm investors not in a hurry to sell

Rediff.com16 Nov 2022

Paytm's pre-IPO investors, which include likes of Warren Buffet's Berkshire Hathway, SoftBank and Alibaba, do not seem to be in a hurry to exit India's leading digital payments brand as they continue to believe in its long-term prospect, analysts said. On Tuesday, 86 per cent of Paytm's shares became free to trade after the end of the lock-in period, allowing investors to sell shares that haven't yet been allowed onto the market. Market participants have been speculating on Paytm, post-expiry of lock-in for pre-IPO investors.

TMC releases 'Amit Shah Biggest Pappu' t-shirts

TMC releases 'Amit Shah Biggest Pappu' t-shirts

Rediff.com9 Sep 2022

The T-shirt bearing a cartoon picture of the BJP stalwart's face along with the caption 'India's Biggest Pappu' comes in several colours -- white, black and yellow.

Alia-Ranbir Have Never Looked Happier!

Alia-Ranbir Have Never Looked Happier!

Rediff.com14 Apr 2022

Bollywood A-listers Alia Bhatt and Ranbir Kapoor got married on Thursday, not in a big fat Indian wedding spangled with tinsel as many would have imagined but at their Bandra apartment with just family and close friends in attendance.

Vivid 2018 casts Sydney in a brand new light

Vivid 2018 casts Sydney in a brand new light

Rediff.com31 May 2018

Vivid Sydney is an annual festival that places light sculptures and installations throughout the city. More than 1 million people are expected to visit the festival this year, which takes place from 25 May to 16 June. Vivid is celebrating its 10th year with its biggest collection of light installations to date. Here are some dazzling sights from the lights festival.

Buttler replaces Morgan as England's white-ball captain

Buttler replaces Morgan as England's white-ball captain

Rediff.com30 Jun 2022

The 31-year-old, who had been Morgan's deputy since 2015, has played 151 one-day internationals and 88 Twenty20s for England after making his international debut in 2011.

Why luxury carmakers will see quicker transition to EVs

Why luxury carmakers will see quicker transition to EVs

Rediff.com19 Jan 2023

While Mercedes-Benz India expects 25 per cent of its India sales to come from EVs in the next four years, BMW says it estimates around 10 per cent of sales to come from those in the near future.

'Ghar' Is Such A Lovely Word

'Ghar' Is Such A Lovely Word

Rediff.com7 Oct 2022

A group of retired army officers have come together to provide a home for girls who never had a home before.

'Every airport in India is on our radar'

'Every airport in India is on our radar'

Rediff.com4 Mar 2023

'Domestic will remain very much the core of what IndiGo is.' 'But the emphasis in our next growth phase is going to be on the international side.'

How Amazon is building its India business

How Amazon is building its India business

Rediff.com4 Apr 2014

The online retailer offers largest assortment of products.

India's passenger vehicle exports jump 26% in Apr-Jun

India's passenger vehicle exports jump 26% in Apr-Jun

Rediff.com19 Jul 2022

India's passenger vehicle exports rose by 26 per cent in April-June 2022 aided by enhanced shipments to Latin America and Africa and a low base of the year-ago quarter that was hit by the second wave of COVID-19. As per the latest data released by the Society of Indian Automobile Manufacturers (SIAM), passenger vehicle shipments rose to 1,60,263 units in the April-June period of this fiscal as compared with 1,27,083 units in the same quarter of 2021-22. Passenger car shipments saw an 88 per cent year-on-year growth at 1,04,400 units while utility vehicle exports rose 18 per cent to 55,547 units during the period under review, SIAM data showed.